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A Content Marketing Funnel Explained A content marketing funnel helps potential customers to learn more about your company help them solve their problems and feel confident to buy from you. Content is more appropriate for each stage of the funnel. Infographics, videos and checklists are effective in getting attention, creating leads and keeping readers involved. Templates and guides that are gated perform very well at this point. Awareness At this point, consumers are aware that your brand exists. They are also aware of the solutions you provide. This is where the content is designed to educate and inform prospects about the issues your solution solves as well as its differences from competitors. Consider the keywords that your target audience is using to search online. Through keyword research, you can figure out which terms your customers are searching for that suggest the need for your product or service. This information can then be used to develop an editorial calendar and determine which content pieces will focus on those keywords. Producing content for this stage of the funnel can aid in building brand loyalty among your customers. The more people learn about your brand, the more confidence they'll have in your capability to solve their issues. This leads to greater conversion rates, whether it's purchase orders, newsletter sign-ups or click-throughs to your website. A well-planned strategy for content can also help you close the gap in conversion. If, for example, you observe that the majority of your content is aimed at generating awareness, but nothing influence consumers to make a buying decision, you may increase the spending on marketing campaigns that target middle-funnel keyword phrases. Social media is another way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook enable you to engage with your customers directly and give you the chance to showcase your dedication to customer service. This can include everything from retweeting positive reviews to promoting special offers. You can also use existing content to push buyers into the bottom-of-funnel for a lower cost, such as blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it on social media and ask your readers to join your email list to get more information. You can also encourage conversions at this stage by asking users to tag you on their social media posts once they've used your product. This will encourage others to do the same and help spread the word about your company. Consideration A successful content marketing strategy incorporates various types of content to engage customers throughout the funnel. Brand awareness campaigns, for instance may include ads, but also blog posts and infographics that address the most common issues and objections. This content can be further shared via social media and emails to drive organic traffic. As consumers progress through the consideration stage and begin to look for specific features of products that will assist them to make a purchasing decision. This phase is a great time to make use of FAQ pages. Use tools for keyword research such as Ubersuggest or search popular hashtags for your industry to find questions your readers are asking. Then, craft answers to these questions and include them in your content funnel map. During this stage it is essential to present an unambiguous value proposition that demonstrates to potential customers the way your product or service will solve their problems and earn them more money. The content should also emphasize the uniqueness of your brand compared to the brands of your competition. It's a fairly simple stage to measure, as consumers are making a choice whether or not to purchase. To see whether you're getting the job accomplished, look for metrics like conversion rate, number of payments and click-through rates. As consumers move into the advocacy phase, they become loyal followers of your brand and share your content because they feel strongly about it. This is a good method to increase the number of people who follow your brand. You'll need to develop content that is inspiring people to share it instead of only looking at engagement metrics. Utilize Sprout Social, for example, to track social shares as a result of your marketing efforts with content. This will give you a much more precise picture of your impact. Decision At the point of making a decision, people are looking for content that confirms their purchase and provides instructions on how to utilize the product. At this point they want to be certain that the product will solve their issue and justify the investment. At this stage it is essential to provide high-quality content, such as product guides, case study videos, and customer success stories are crucial. Your customers want to be able ask questions and get answers from your support staff. It's a great method to delight your customers and to encourage them to by sharing their experiences. You hope that at this stage the customer will be an advocate for your brand and promote it to their colleagues and friends. To convert these advocates to raving customers, you will have to provide them with valuable content that helps them make the most of your product or service. Personalized newsletters videos, tutorials, free trial offers, and loyalty programs are great methods to achieve this. It's time to begin focusing on retention after your audience has transformed from leads to paying customers. The traditional funnel for content marketing models tend to view revenue as the conclusion of the process, however it is important to keep in mind that customers will continue to engage with brands after they've purchased. It's essential to think of funnels as a dynamic structure that incorporates revenue, instead of static models. The traditional funnels for content marketing can be useful in making your plan, but they do not consider the complexity of the buyer's journey. Reimagining the content marketing funnel as circular models will assist you in creating an integrated strategy. You can create content that captivates your audience and boosts conversions by planning for each stage of the process. You can then utilize the data from conversions to enhance and test your strategy. Are you ready to see how this strategy will benefit your business? Contact us today to request a complimentary content marketing guidebook. Retention A funnel for content marketing is a helpful tool that can help brands develop their strategy, implement it and measure its success. It can also assist them in identifying the weaknesses in their approach. If a company has a lot of content targeted at generating awareness and interest but very few pieces aimed at the middle of funnel, it needs to create content for this stage. A great way to see how on-target your content is is to utilize tools such as Ahrefs to look at the average time on page and bounce rate of each piece. The higher these numbers are the better your content is performing. Once you've created content to be the top of your content marketing funnel It's essential to keep it up-to-date and relevant. This will keep your customers interested in your brand and its products and services. This can be achieved by creating new content that focuses on keywords, answers questions your audience is likely to search for, and highlights the latest information regarding your business or product. When your audience arrives at the MOFU stage they'll want more details about your product or service, as and ways to resolve their problems. At this stage, it's important to build trust by providing honest reviews and demonstrating the value. In the final stage of your content marketing funnel, your audience will decide whether or not to buy. article rewrite tool is done by gated content that requires an email or other form of registration to gain access. The content is designed to convert the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can follow up. You can still influence the journeys of your customers through your brand, even though the sales and support teams are responsible for retention of customers. Create content that will delight your customers throughout the entire funnel of content marketing. This can include useful resources, behind the scenes information, and special deals that only your customers have access to. If you can create a sense of trust with your customers they'll be able to serve as genuine advocates for your product and help reduce your sales cycle time.